# Founders

&#x20;                                           **Anthony Elsher**

<div align="left"><figure><img src="https://3804215713-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F8J7QxmGSAeGGO9NztIu5%2Fuploads%2FiI1uyGixlzxk5gCUCR05%2Fimage.jpg?alt=media&#x26;token=245ed5ed-718b-4799-ba05-364b1fb45687" alt=""><figcaption><p> <strong>Anthony Elsher</strong></p></figcaption></figure></div>

**Born**: Escondido, CA

**Lives**: LA, CA

**College**: UCLA, Computer Engineering. Graduated 2013

**Shopify POS engineer** 2013 – 2015

**Cisco Systems** 2015 - 2019

**Google Data Engineer** 2019 – Current

**Avorak Labs & Technology** - Current\
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&#xNAN;_&#x41;nthony is a tech head through and through. Starting with building his own computers before age 10 with the help of his father to designing 2d platformer games for high school IT projects, Anthony was destined to be thrust into the forefront of computing technology. Designing point-of-sale systems and streamlining data throughput are Anthony’s fortes, but his understanding of technical requirements and gaps in the market will also be the driving forces pushing Avorak to the top of the AI industry._



&#x20;                                   **Amanda Giesbrecht**&#x20;

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**Born**: Brunswick, GA

**Lives**: New York, NY

**College**: Georgia Institute of Technology, Computer Science. Graduated 2013&#x20;

**Amazon Alexa Engineer** 2013 - 2016

**Cisco (Mindmeld AI division)** 2017 – 2020

**Self-Employed AI Learning Consultant** 2020 - present\
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&#xNAN;_&#x41;lways being the only female in her group of IT peers, Amanda is used to working in a tough environment and being judged more closely on her work. This drive to show ‘the guys’ that women have just as much a place in software development has always resulted in top-quality work that earned her workplaces with world leaders in AI development. Demand for Amanda's expertise meant she could consult for several companies at a time in a self-employed format, assisting the automotive and humanoid robot industries._

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&#x20;                                           **Ree Baek-Hyeon**

<div align="left"><figure><img src="https://3804215713-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F8J7QxmGSAeGGO9NztIu5%2Fuploads%2FlYNJA5y3J2LOIic0BSzG%2Fpeople.jpg?alt=media&#x26;token=9aecb57b-29fb-487e-86e6-e4ab02ba0ec1" alt=""><figcaption><p> <strong>Ree Baek-Hyeon</strong></p></figcaption></figure></div>

**Born:** Incheon, Korea

**Lives:** Hong Kong

**College**: Nanjing University, Electronic Commerce. Graduated 2011

**Tencent Marketing Officer** 2011 – 2014&#x20;

**Alibaba Marketing Strategist** 2014 - 2018

**Baidu Brand Strategist** 2018 – 2021

**Cryptocurrency Brand Coordinator** 2021 - present\
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&#xNAN;_&#x53;pecializing in digital marketing and online-only business, Ree (or "Ray" to his American friends) is unrivaled when it comes to understanding how and where a tech company needs to market its products. Helping to generate significant revenue from B2B sales drew him to some of the biggest companies going, but his love for the future of technology drew him to cryptocurrency. Wanting the world to understand the power that blockchain puts into users' hands, Ree took up a number of roles creating marketing strategies for cryptocurrency projects and has thrived in the industry in only a short while._

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